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For many years Hyundai Motor Company has been considered to be a synonym for quality and convenience. Today this South Korean multinational automotive developer is known for designing cars for life, making emphasis on safety, high performance and friendliness to environment. Why do customers from far and wide give preference to the Korean automotive solutions? Let’s find it out.
Hyundai has always been loyal to the core corporate principles, the bases of which are reflected in its brand slogan: ‘New Thinking. New Possibilities’. The team believes that automobiles are not just a means of transportation but rather a means of social interaction. With this idea in mind, the company designs vehicles that are thought to become each customer’s lifetime companion. In addition, it takes a full commitment in the development of eco-friendly technologies which are to bring the best experience to the customers with no harm to the surrounding.
Hyundai Motor Company is a division of Hyundai Motor Group (along with a subsidiary Kia Motors), the 5th largest car producer based on yearly sales in 2012 (about 7.12 million units). A few years earlier it was ranked the 8th largest automaker (without Kia) in the world. Currently, the company boasts six centers across the world – three in South Korea, one in India, one in Germany, and one more in Japan – and operations nearly in all continents with about 75.000 employees.
As of today, Hyundai is the 4th largest automaker on the globe. Its integrated automobile facility in Ulsan is able to manufacture up to 1.6 million vehicles each year. Cars under the company’s brand are sold in 193 countries via 6000 official dealerships. Significant financial results and boosting sales made Hyundai one of the 100 most valuable brands worldwide. Starting from 2002, the team has been officially sponsoring FIFA World Cup, proving its international acclaim.
Since 1967 (year of establishment), the company has been working hard at the designing of advanced engines. Its V8 Tau engine technology (for large-sized vehicles) is supposed to be one of the best ever solutions for automobiles. The 1.6 GDi engine did not lag behind, being acknowledged as the best gasoline engine for small-sized units. However, the team promises to never stop improving its technologies in order to design an ultimate ‘dream’ engine.
Former and Current Models
A year after the establishment Hyundai has produced its first car – the Cortina (in cooperation with Ford Motor Company). Sometime later, it produced its fully Korean vehicle – the Pony – which was distinguished by Italian design (by Giorgio Giugiaro from Italdesign) and powertrain from Mitsubishi Motors. Ten years later this car was exported to Canada; although, the company failed to comply with some environmental issues stipulated by the US government, so the access to the local market was restricted.
It was not until 1986 that this Korean motor company entered the US market with Excel model. The car has become a hit and received ‘Best Product #10’ award by Fortune Magazine. Further on, Hyundai released an outstanding middle-sized Sonata and its proprietary gasoline engine, called Alpha. In order to succeed in an aggressive and overwhelmed US market, the manufacturer decided to add an additional 10-year’s warranty to all vehicles sold to the American customers.
Current Hyundai’s lineup of vehicles boasts solutions for all of life’s emergencies. Therefore, it is introduced by:
- sedans and sportier: Accent, Elantra, Eon, Genesis, i10, i20, i40, Marcia, Santa Fe, Veloster, Sonata, Atos, Aslan, etc.;
- vans & SUVs: Porter 2, Terracan, Tucson, Santa Fe Sport, Grand Starex;
- commercial: urban and suburban buses (i.e. HM 1620/1630), trucks.
Hyundai might be truly called a pioneer in automotive electric industry. It was in 1988 when the company started designing electric vehicles under FFVs family. In 1991 it launched a fully electric unit, Sonata Electric Vehicle; later on, it settled down to redesigning Grace, Accent, Kia Sportage, Atos, and Excel models. In 1995 the maker produced an innovative hybrid-electric car, FGV-1, equipped with a full-time electric drive technology. In a few years it released an improved version of the model – FGV-2.
In subsequent years Hyundai introduced a range of electric/hybrid electric solutions, including, Sonata featuring lithium polymer battery, Avante, Santa Fe Hybrid, i20, Gets, Elantra, and some others.
Popular Hyundai Models: