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Isuzu Motors Ltd. is thought to be a pioneer of Japanese automotive industry. Headquartered from Tokyo, the company’s key business is the manufacture, marketing and sale of diesel engines as well as commercial vehicles. It boasts a large number of subsidiaries which ensure the worldwide presence of the brand. Throughout the entire history of operation, Isuzu has been differentiated by high corporate standards and innovative solutions. Let’s cast a glance at some of them.
Isuzu has always been acknowledged for the production of top-tier vehicles. This fame is due to the development of prime corporate & technological standards which are attributed to all stages of the manufacturing process.
First of all, understanding the importance of driving a commercial vehicle (usually a large-sized one), the automaker focuses its attention on improving basic safety measures in order to reduce driver weariness and protect the contents of cargo. In this light, Isuzu’s engineers dramatically improved handling and ensured the utmost visibility night and day. Besides, the integration of View Assist Technology allows monitoring distances with ease, whereas Driving Concentration Monitor option warns of inattentive driving.
Second of all, the company always maintains customer-oriented approach, whatever aspect is concerned. Due to this, its inventory is rich in a variety of vehicle configurations which meet all basic requirements. The Fujisawa Plant, a main Isuzu’s facility, allows for a certain degree of flexibility in every stage of fabrication.
Third of all, taking into account an astounding amount of parts each vehicle consists of (approximately 10.000), the company’s engineers institute a stringent control over quality standards. They make sure that no defective parts are used during manufacture and carry out a rigorous final inspection just to verify a 100% quality.
Isuzu’s background is full of curious facts and discoveries, worth mentioning about:
1916 – a deal between Tokyo Ishikawajima Shipbuilding & Engineering Co., Ltd and Tokyo Gas & Electric Industrial Co. to settle down automobile production business.
1922 – the first vehicle produced, called Wolseley A-9.
1933 – Ishikawajima Automotive Works enters into a merger with DAT Automobile Manufacturing Inc., followed by the renaming to Automobile Industries Co., Ltd.
1934 – the first vehicles under Isuzu brand appeared – a renamed versions of Sumia and Chiyoda models.
1949 – the foundation of Isuzu Motors Company;
1961 – the introduction of the company’s first proprietary solution, called the Bellel.
1966 – a constrained cooperation with Fuji Heavy Industries (Subaru brand) began.
1968-1969 – a fleeting cooperation with Mitsubishi and Nissan took place.
1972 – General Motors acquired a 34% share in Isuzu. The move was followed by the production by Isuzu of Chevrolet LUV model that was sold in the US market.
1974 – the introduction of a new logo with two vertical pillars and a new T-car. The latter was marketed in America as Buick Opel and in Australia – as Holden Gemini.
1981 – the automaker starts selling its own-branded commercial and consumer cars in the USA.
1994 – the start of ‘exchange’ program with Honda. As a consequence, Isuzu’s inventory gained a minivan, while Honda’s lineup gained a pair of SUVs.
1998 – Isuzu and GM form a joint venture (DMAX) to produce diesel engines.
2002 – the company reduces GM’s stake to 12% as a move in reorganization plan.
2006 – Toyota acquired a 5.9% share in Isuzu. The deal resulted in a joint development of diesel engines as well as different environmental technologies.
2008 – a complete withdrawal from the US market.
As of 2009, Isuzu had manufactured some 21 million diesel engines for a range of modern vehicles. Nowadays its gears might be found in cars produced under General Motor’s brands or under Renault-Nissan Alliance brands. It might be mentioned not without vanity that there is no other diesel manufacturer in the world that would boast such a huge production and sales network worldwide.
Isuzu’s diesel technology is widely accepted thanks to its fuel efficiency, high performance, durability, and friendliness to nature. The company makes emphasis on the reduction of emissions, especially of particulate matter and nitrogen oxides.
In addition, this automaker specializes in the development of diesel hybrid technologies. Its Elf hybrid truck enjoys popularity thanks to dramatically low level of CO2 emissions and dramatically high level of fuel efficiency. Upon the whole, the car is a combination of 4HL1 diesel engine, an electric motor and a lithium-ion battery, which create an interchangeable power circuit.
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